II. How to use this guide

All the artworks in this guide are published under an open license and are free to use and adapt non-commercially. Find them all (and hundreds more) at TheGreats.co. We encourage you to adapt and develop them for different audiences and contexts to find yet more new ways of activating the universal ideals that drive the human rights movement.

Hopeful evergreen content Use these artworks in your social media posts, websites, campaigns, reports and posters. You can translate the slogans and in some cases rewrite them altogether.

Testing effective human rights messages Use the artworks and accompanying messaging to make the moral case for human rights policies. You can use these images to run A/B tests to find which visuals and messages resonate most with your target audience.

Find real-life images and stories that bring these ideas to life We can all look out for and share photos and videos that tell a hopeful story of human rights: images of togetherness, kindness and hope in daily life. The stories that reinforce these ideas, including stories of people sticking together and of building bridges across their differences are already all around us. We just need to shift our perspective, and turn our smartphone cameras in the right direction.

Create images with your activism If you can identify the kinds of images and stories that build support for your cause, then you can organize your supporters to make them happen—and record them for dissemination online as authentic social media “moments” that can gain “word of mouth” salience. Think about what you want the experience of doing or enjoying human rights to look like for your audiences.

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