Even if we avoid the word “victim” in our messaging, our imagery may still cast people in that disempowering, dehumanising role. Human rights is about living with dignity, so show the people we talk about as protagonists in their own story, whether they are human rights defenders or rights holders. Show them in action, not passive, to express their resilience. Let them articulate their hopes and aspirations too as well as their struggles. In practice this can be people emerging successfully from court, speaking to their community or even just telling their story to someone else.