Prepare a written creative brief. A brief is a short description of expected outcomes, related to a communication project, and ways of achieving them (1-2 pages). Things to have in mind when preparing your brief: What do you need done? When do you need it? How will it be used? Provide references/examples and provide specifications. Part of the reward of writing a good brief is receiving good work. A good brief also saves a lot of time spent correcting proposals. While the brief clarifies the expectations, every project rests on collaboration. Don’t tell the artists what to do, give them the necessary creative space to offer you new ideas.